After you finish your audit, and the new certificate will be handed over to your registrar.  Everyone will make sure what do you do to make it? To make sure about the entire company you will send e-mail, press release or you will post an announcement on your website, etc..,but this announcement won’t talk about the certification in technical manner.  In every marketing field, you should use the right terminology maybe it’s the chance to add a value about the certified organization.